Email marketing remains one of the trendiest and most effective strategies for taking your business to the people, but truth be told; it keeps evolving day by day. Business owners must do enough to keep up with the demands of the modern market. Email automation is not anything new, but while newsletters have always been the most commonly used email marketing strategies, they are more likely to trigger visitor’s action for various reasons.
Automated emails are more personalized and include content that relates to the reader. Besides, they are far more timely, and the chances of a reader clicking and responding to them are higher. Ideally, emails are intended to keep your prospects informed about new products or product features, and any news that they may find relevant. Getting more visits to your website is good as it helps you create a responsive sales funnel made up of positive targets.
Email automation at a glance :
Unlike one-off email campaigns and newsletters which are created and send to a random list of people, an automated email campaign is far more specific. It is set up and sent automatically to particular individuals who have been passed to meet certain triggers. It eliminates the guesswork involved and also saves you time and resources by committing to a more productive venture.
For instance, you will not have to manually send a welcome email to every new user who clicks on the ‘sign up’ button on your website. The automated system sends this email to everyone joining your signup list, and at the same time adds them to an active email list based on the action they take. The beauty of email automation is that it is a one-time process that requires no further manual follow-ups, making your marketing more manageable and more target-focused.
However, email automation works on specific triggers whereby specific emails are dispatched upon particular actions. That means there is a limitation in the amount of marketing you can do in terms of your creativity based on business needs. For your business to grow, several automated target emails should capture a broader spectrum of potential customers.
- Welcome emails – Almost 95 percent of web visitors are not buyers, but it does not mean they will never buy. Sending a welcome email is an excellent strategy of growing your email list full of prospects who had shown a bit of interest.
- Campaign alert emails – A person may sign up for a campaign account but fail to create a campaign. Here you may send them an email to encourage them to do so, highlighting the benefits of creating one.
- Feedback emails – Customer feedback is one of the essential factors in growing product and service quality delivery. You may not be able to satisfy every customer per se, but sending emails requesting for customer feedback is great in helping you do more to serve even more customers.
- Notification emails – The best thing you can do to your business is to maintain a satisfied customer base even as you try to reach out for more business. You may send emails to subscribers once their subscriptions are about to run out. This acts as a reminder as well as a strategy to let them know that you value them.
In a nutshell :
Email marketing automation can grow your business without you having to create a new email list and sending those campaigns. For the best results, however, you must ensure that you keep your lists well updated, including maintaining accurate customer information. To make it easier for you, there are tools that you can integrate into your system to ensure that the information needed is available and updated.